The Foundation for Circular Economy organized a half-a-day event in Budapest on April 14 for invited guests representing business, government and academia. Máté Kriza, the chairman of the Foundation – and representative of EPEA Switzerland GmbH in Hungary – welcomed the guests, who could listen several presentations on this new and complex concept, explaining both theory and practice. Among other speakers, Albin Kälin, the founder and CEO of EPEA Switzerland GmbH gave an introduction into Cradle to Cradle Design and its practical industrial application. At the end of the event Máté Kriza announced the launch of Upcycle! Club, which provides a platform for various stakeholders to promote and apply circular economy in Hungary.