How can true sustainability be achieved?

In this conversation with Albin Kälin (founder of epeaswitzerland gmbh and author of From Rebel to Radical Innovator), we explore the shift from linear thinking — “cradle to grave” — to genuine circular systems — “cradle to cradle.” Guided by the principle “waste = food,” the discussion highlights how material health, chemical formulation, and clear corporate practices make products possible that have no end-of-life waste. Real-world examples are included, from Migros’ M-Check to an honest look at the Swiss landscape.

Watch the interview here.