Cradle-to-Cradle principles change how products are designed

"Industry from the very beginning has treated natural resources as essentially infinite, and the world’s capacity to accommodate waste with the same regard. As the economy becomes global, we now understand this is not true – so the way we make products also should change. EPEA Switzerland has developed ‘Reference Model Cradle-to-Cradle Design Innovations’. Their reference model works for every product in every industry. It can be used to create products in way which aim to close the loop on the cradle-to-grave economy – whether that’s by using safe chemicals and materials, or designing products so their resources can be used across multiple lifecycles without loss of quality."

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